Good day everyone, In the next episodes of Learning Designcheck.ai, we’ll focus on the art of communicating the essentials in marketing communications. Traditionally, we focus on the areas we most often recommend improving when evaluating marketing materials. This time, we’ll look at the core message. We often find multiple messages on marketing materials – in visual or text form. The number of these messages is often influenced by the fact that there are several departments working on it, often in good faith, with different objectives. And having clear objectives is good, but how many can our customers pick up on? Shoppers usually take in a minimum of information Our brains prefer to operate on autopilot and therefore love simplicity (more

Hello and have a nice new year everyone 🍀✌️ Last week I was reading through the results of research that looked at the key elements of packaging design in the retail environment in terms of primary shelf display. One of the key factors influencing grabbing the initial attention of customers was the simplicity of the design itself. And the existence of contrast and shapes was defined as an absolutely essential feature of the packaging. We focused on the importance of contrast in relation to attention in the last episode, in today’s episode we will focus on simplicity, which can bring not only beauty to our marketing materials, but more importantly, initial customer attention leading to interest and ideally purchase of

Have a good day, everybody, In today’s episode, we’re going to look at one of the areas of design that largely determines whether our marketing communications get people’s attention. It’s also the area where we most often find opportunities to improve designs in the Designcheck.ai reviews. Let’s start with a little theory from the field of neuromarketing. Contrast is already important at the level of subconscious decision making Where we shift our attention in the next second is decided by our brain at a subconscious level. The subconscious mind responds to the stimuli provided by our senses – sight by sight, sound by sound, smell by smell, etc… If we focus on an image, the vast majority of it (99%)